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Is it worthwhile for brands to indicate cocoa origin on-pack?

February 15, 2019 1:10 PM | Anonymous member (Administrator)

Cocoa origin claims on chocolate products are rare and at odds with the main sourcing regions of cocoa. This report proposes a model for companies to promote cocoa sourcing regions through marketing while supporting sustainable development.

Discover the most common cocoa origin claims based on research of 1,000+ chocolate products across 20 countries sold online. Also, find out how provenance claims impact price and which chocolate consuming markets make the most cocoa origin claims.

This report answers if it is worthwhile for brands to indicate cocoa origin on-pack and online and how farmers can benefit.

Visit Lumina Intelligence for access to the full report.

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