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How Consumers’ Loyalty to Brands Has Shifted Throughout the Pandemic

June 26, 2020 1:06 PM | Anonymous member (Administrator)

An article in Adweek examines the changes in shopping habits over the last two months. The study found "the majority of consumers are willing to nix their tried and true brands for a competitors in order to get what they want when they need it."

Additionally a recent Harris poll cited 43% of participants would continue online grocery shopping once the pandemic ends. "As more shoppers move online, brands need to prioritize digital shelf initiatives such as content upgrades and promotions, and will need to improve the e-commerce shopping experience by optimizing supply chain flexibility."

Adweek Article

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