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Announcing Specialty Food LIVE!™ January 2021

November 18, 2020 10:56 PM | Anonymous member (Administrator)


After the success of Specialty Food LIVE!, SFA’s first virtual experience this past September, a second virtual event is scheduled for January 19 - 22, 2021. 

As a Specialty Food Association partner the Fine Chocolate Industry Association will have a pavilion at Specialty Food Live! 2021. This four-day virtual marketplace and event that combines amazing product discovery capabilities with buyer and supplier matchmaking.


The second iteration of Specialty Food LIVE! will be an all-inclusive digital marketplace event, where members and buyers can conduct business and continue to put specialty food on store shelves, safely and economically.

This 4-day virtual event will include:

  • Improved SalesMatch functionality and Leads with more information
  • SFA’s Incubator Village and International Pavilions
  • Our new and very popular Virtual Product Tasting Experience sessions
  • New and unique educational programs
  • On-demand chat capabilities and videoconferencing
  • New topic-focused and facilitated share rooms
  • Fun virtual networking events

DISCOVER a marketplace where SFA members showcase their incredible products
CONNECT with thousands of buyers from across all channels
BUY right from the comfort and safety of home

This is where retailers and manufacturers meet and do business.

Find Out More About Exhibiting at Specialty Food Live

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Executive Director / Membership Inquiries: Bill Guyton / 1.206.577.9983 / Email Bill

Operations & Membership: Ephi Maglaris / 1.312.771.0181 / Email Ephi

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