Mission, Vision, and Values

Identity

We are a professional non-profit trade organization representing fine chocolate.

Our Vision

Our Mission

Our Values

• Strive for ethical, transparent, and environmentally friendly sourcing in the cacao value chain
  • Define “transparency” and “traceability” and how we can use these terms to measure and report on the collective impact on social and environmental practices at each stage along the cacao value chain.
  • Support actions or mechanisms that identify and remediate any cases of child or forced labor on farms where “Fine Cacao” is purchased.
  • Encourage the industry to reward farmers with above-market prices for quality cacao that meets company flavor profiles.
  • Support protocols that protect fragile, tropical lands where cacao and other crops are grown and prevent cacao from being grown in protected reserves.
• Embrace innovations
  • Support innovative solutions that challenge and transform the status quo on how cacao is grown and traded and how chocolate is made and marketed.
• Foster collaboration and educational efforts among company members and partners
  • Provide an industry-wide platform to educate members and partners on various topics related to the procurement of quality ingredients and the marketing and promotion of Fine Chocolate.
  • Encourage peer-to-peer collaboration among our members, where applicable.
• Share our message and value within and outside the industry
  • Promote Fine Chocolate within and outside our industry, including with partners and consumers via websites, traditional and social media, trade shows and festivals, and other events.
• Cherish and value diverse opinions while upholding our rules of conduct
  • Encourage a culture and environment that listens to and respects different opinions within our industry.
  • Uphold our rules of conduct, providing a framework for how we treat each other publicly and privately, regardless of position in a company or association.